Our story
Performance-first wellness, rooted in transparency
Rising Wellness brings together fitness supplements and apparel with hemp-forward innovation from founders who have spent decades in cannabis reform, media, and community building. We are not a one-note “cannabis brand” or a faceless supplement shop—we are building a community where training, recovery, and informed product choices live in one place.
Mission
We create products and digital tools that help you show up consistently: clear formulas, no hype, and a community (Rise to the Challenge + the Fitness Tracker) that keeps you accountable. When our hemp-derived lines launch, they will follow the same standard—labeled clearly and built for adults who take both training and recovery seriously.
What we are shipping first
Ignition
Our flagship pre-workout—crafted for energy, focus, and pumps. Listed on the Products page with pricing and details as we approach launch.
The Apex Tee
Performance fabric and a modern athletic fit—apparel that matches how you train.
Founders
Jamie Millar — Co-Founder
James “Jamie” Millar is a capital and media entrepreneur focused on consumer growth in regulated wellness markets. He has scaled major industry events and leads strategic partnerships—bringing that same execution mindset to Rising Wellness.
Tiffany Watkins — Co-Founder
For decades Tiffany “LadyCanna” Watkins has championed reform and education—amplifying underrepresented voices and shaping future leaders. She brings that community lens to how Rising Wellness shows up online and in-market.